Mapping Success: Google Maps Case Studies

Clean up the World, an organization dedicated to improving the environment, implemented Google Maps on their website to help their members plan their activities, track their results, and share their efforts with the rest of the world.

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New York City's official marketing, tourism and partnership organization, NYC & Company, built www.nycgo.com and the Official NYC Information Center at 810 7th Avenue using the Google Maps API, Google Maps for mobile, and the Google Earth API.

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The REA Group used Google Maps to increase total user engagement and property detail page views by an average of 10% across 20 sites in 3 continents.

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Google Maps at the heart of the pitch to prospective car-share members. Near-complete user satisfaction with a map-based car reservation interface. Zero API downtime in 18 months. No wonder Zipcar considers Google Maps API "critically important" to its operations.

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Yelp uses the Google Maps API on 70% of its pages - the first map took hours to develop, and now several innovative tools help millions of users search and contribute reviews of local businesses.

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By using the Google Maps API for its restaurant product, Tripadvisor received 1.5 million restaurant reviews in four months - four times as many as it had received in the prior seven years.

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In just a few days, The New York Times developed interactive maps for all the destinations in its travel section, and today 50 percent of its travel section uses Google Maps.

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Using the Google Maps API, Kayak added the ability to search for nearby businesses on its hotel results map in under 4 hours.

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With the Google Maps API on 90% of Trulia's pages, users spend an average of 13 minutes on the site.

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