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Creating a great listing

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Here is a guide to the information you should submit to create the ideal listing:

Basic information
When you enter basic information about your business, make sure you include the following:

  • Company/Organization: This is the official/registered name of your business.
  • Address: Enter your address the same way it would appear on a paper mail envelope.
  • Phone number: Make sure to include the area code with your business phone number.
  • Website: Make sure to list your authoritative business website as your homepage, since Google uses information from your homepage to help improve search results. The URL you provide can be a maximum of 255 characters.
  • Description: Tell users what makes your business special.
  • Email address: Let users know how to contact you.

Categories
Categories are ways to classify your business that help Google show your business for the right searches. The Local Business Center will suggest categories that match what you type, but feel free to create your own if you don't see a category that fits your business. Make sure that the categories you choose are accurate and describe your business well. It's ok if they're specific; Google's search algorithm makes sure that users looking for a general business type, like 'book stores,' will see businesses in more specific categories too.

Hours of operation
Let customers know when your business is open.

Payment options
Specify the payment types you accept.

Photos/Videos
Including photos and video adds visual appeal to your listing.

Additional details
Create custom attributes that allow you to include additional information that you'd like customers to know. For example, you can list what brands you carry, or if your business has parking.

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