In addition there are a number of rules to follow when using the Plus Codes logo:

Please do not...

• Alter, distort or modify the logo in any way
• Use the brand icon without the accompanying wordmark
• Resize the logo or any other elements of the lockup independently
• Alter color, shape, or angles
• Alter proportions, positioning, or placement
• Use the logo on an off-brand background
• Overlap or crowd the logo with other elements
• Add unapproved visual elements to the logo
• Incorporate the logo into your own product names, service names, trademarks, logos, or company names
• Use the logo as the most prominent element on your page

Plus Code Capitalization and Use of Singular

• When using Plus Codes in text, the term should be capitalized to make clear you are referring to the Plus Codes technology - both the “P” and “C” should be capitalized
• You may use the singular version of Plus Code when referring to one code instead of the larger technology

Sample Copy

Plus Codes are like street addresses for people or places that don’t have one. Instead of addresses with street names and numbers, Plus Codes are based on latitude and longitude, and displayed as numbers and letters. With a Plus Code, people can receive deliveries, access emergency and social services, or just help other people find them right on Google Maps or other mapping products. Plus Codes technology is open source and free to create and use. When writing about Plus Codes feel free to utilize these sample messaging points:

• Plus Codes are simple, free to use, open-source digital addresses for the entire world
• Use Plus Codes to share any location—your home, a store, a meeting place - even if there are no street names or even streets.
• Plus Codes work whether you’re online or offline—you don’t need an internet connection.
• Plus Codes are based on a set of 20 alphanumeric characters so they work seamlessly across borders. They do not include easily confused characters, are not case-sensitive, and they exclude vowels.